When Lubrizol opened its Southeast Asia Innovation Centre in Jurong, Singapore, it signaled a major commitment to regional innovation and collaboration in the specialty chemicals industry. Designed to support faster product development and deeper engagement with customers across mobility, personal care, industrial, and beauty sectors, the centre reflects Lubrizol’s vision of building for the future. Among the cutting-edge features in this space, one subtle yet impactful addition stands out—an integrated 360-degree Holord Solo™ M display.

Installed in a key zone of the Innovation Centre, the setup features two Holord Solo™ M fans mounted back-to-back, working in tandem to project vivid mid-air 3D visuals from all angles. This configuration transforms the display into a dynamic, fully immersive 360-degree experience that captures attention from every direction. Controlled via a tablet interface, Lubrizol’s team can easily update the content—showcasing new product visuals, animations, or branded messaging with just a few taps. Whether it’s a guided partner tour or an internal demo, the system delivers a high-impact visual layer that enhances the visitor experience.

What’s powerful about this installation is its simplicity. There’s no complex backend setup or technical overhead. Just one sleek Holord M fan paired with a tablet—and yet the result is striking. It brings a high-tech, modern flair to the space while remaining intuitive and easy to operate. Non-technical staff can quickly change what’s shown, making it a flexible tool for communication in a fast-paced innovation environment.

In a facility built around collaboration, speed, and technical excellence, the Holord M unit supports a different but equally important goal: making ideas seen and felt. From animated product showcases to interactive branding moments, the display creates a visual layer that aligns with Lubrizol’s image as a forward-thinking, science-driven organisation. It enhances the way stories are told—visually, memorably, and with a touch of immersive magic.

We’re proud to see the Holord Solo™ M play a role in bringing Lubrizol’s vision to life in Singapore. This thoughtful, compact deployment proves that innovation isn’t always about scale—it’s about impact. With the right tools, even a single display can elevate how people connect with science, products, and possibilities.