Holord was proud to support BHP at the recent launch of its first Industry AI Hub in Singapore — an event that marks a major milestone in accelerating AI adoption within the mining and resources sector. Held on May 27, 2025, the launch brought together industry leaders, government partners, and innovation experts to explore how technologies like artificial intelligence are shaping the future of mining. As part of the experience, Holord contributed a signature Solo™ holographic fan display to enhance visual storytelling at the venue and align with the event’s innovation-driven theme.

The Holord Solo™ is a compact 3D holographic fan that creates the illusion of floating visuals in mid-air. Designed to capture attention and create immersive brand moments, the Solo was used to display dynamic content aligned with BHP’s AI narrative — including futuristic animations, data-inspired motion graphics, and branded visuals. Prominently placed at the launch site, the BHP holographic fan display added a visually engaging layer that reinforced the future-focused message of the event.

For Holord, this collaboration showcased the growing role of immersive visual technology in enterprise environments. By integrating Solo™ into the AI Hub launch, BHP effectively enhanced audience engagement and brought abstract ideas like artificial intelligence to life in a compelling, tangible way. Instead of relying solely on conventional media formats, the event used real-time 3D visuals to bridge the gap between message and audience.

More importantly, Holord’s involvement reflected a broader shift in how businesses communicate complex ideas. As industries like mining embrace automation and AI, the need for intuitive, high-impact storytelling tools is becoming essential. The Solo™ hologram fan offers a solution that is both futuristic and practical — allowing organizations to transform technical content into visually memorable experiences.

Being part of this milestone moment in Singapore’s AI ecosystem was a meaningful step for Holord. Supporting BHP’s vision with our technology reaffirmed our commitment to enabling innovation-focused organizations through experiential display solutions. We’re excited to keep exploring how holography can complement advanced technologies like AI — helping shape how information is shared, understood, and remembered in the years ahead.

Looking forward, Holord remains focused on helping more organizations unlock the power of immersive display. Whether it’s for live events, retail installations, exhibitions, or brand storytelling, the Solo™ fan continues to prove how one compact device can elevate a message, support a story, and leave a lasting impact.