When Martini Gelato brought its artisanal Italian ice cream to FHA‑HoReCa 2024 at Singapore Expo (held from October 22–25, 2024), presentation was as important as flavor. To capture attention in this bustling Pastry & Gelato segment, the brand deployed the Holord Solo™ S tabletop display, turning their booth into an immersive visual showcase that drew crowds and elevated their storytelling.

At the heart of their setup, the Solo™ S projected mid-air 3D visuals—animated swirls of gelato, flavor burst sequences, and brand-enhancing motion graphics—that floated just above the unit’s surface. As seen in the video above, this compact display acted as a magnet for onlookers, creating a striking visual highlight even before visitors could sample a single flavor.

For Martini Gelato, known for its premium ingredients and traditional craftsmanship, Solo™ S added a new sensory layer to their brand experience. The holographic visuals conveyed freshness, creativity, and detail—from creamy pistachio spirals to vivid fruit sorbets—in a way that aligned perfectly with Martini’s identity.

Designed for high-impact environments like trade shows, Solo™ S is compact, plug‑and‑play, and requires no additional screens or mounts. At FHA‑HoReCa, Martini’s team simply positioned the unit on their counter, powered it up, and used the Holord mobile app for seamless content control: switching between flavor animations, updating schedules, or refreshing brand themes on the go.

In fast-paced settings where capturing attention is vital, the Solo™ S served as a silent ambassador—drawing in attendees, telling a brand story visually, and inviting engagement. The experience began with the eyes and ended in a delightful taste.

By combining tradition with innovation at FHA‑HoReCa 2024, Martini Gelato showed how modern display technology can amplify artisanal stories. With Solo™ S bringing their visual narrative to life, Holord is honored to be part of their immersive journey—one floating frame at a time.