Privacy And Policy

Last Updated: 16 August 2026

HOLORD PTE. LTD. (“Holord”, “we”, “us” or “our”) respects your privacy and is committed to protecting personal data responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit holord.com, contact us, request a quotation, purchase or rent our products, use our digital or AI-powered services, receive technical support, participate in a Holord-powered experience, or otherwise interact with us.

This Privacy Policy applies to the Holord website and to other Holord-operated digital services that link to or reference this Policy.

Who We Are

HOLORD PTE. LTD.
UEN: 202438576R
33 Ubi Avenue 3, #08-42
Vertex
Singapore 408868

Holord provides holographic display technologies, interactive digital experiences, AI-powered digital humans, content production, equipment sales and rentals, technical services and related solutions to customers internationally.

Depending on the circumstances and applicable law, Holord may act as a data controller, organisation, business or other entity responsible for determining how and why personal data is processed.

For certain customer-operated projects, Holord may process personal data on behalf of a customer. In those circumstances, the customer may be responsible for determining the purposes and means of processing, and Holord may act as a processor or service provider.

Personal Data We Collect

The information we collect depends on how you interact with Holord.

Information You Provide to Us

We may collect information such as:

  • name;
  • company or organisation;
  • job title;
  • business contact details;
  • email address;
  • telephone number;
  • country or region;
  • billing, delivery or business address;
  • information submitted through enquiry, quotation or contact forms;
  • project requirements and event information;
  • purchase, rental, quotation and contract information;
  • invoice and transaction information;
  • technical support requests;
  • correspondence with our sales, project and support teams; and
  • other information you choose to provide to us.

We ask that you do not provide sensitive personal information unless it is genuinely necessary for a particular service or project.

Project Content, Images, Video and Voice

Some Holord services involve the creation or display of holographic people, digital humans, avatars, presentations, animations or other customised content.

For these projects, customers may provide materials including:

  • photographs;
  • video recordings;
  • voice recordings;
  • scripts;
  • presentations;
  • company logos and brand assets;
  • 3D models and digital assets;
  • animation files;
  • knowledge or reference material for an interactive experience; and
  • other project-related content.

Some of these materials may contain personal data.

Where a customer provides Holord with images, recordings, personal data or other material relating to another person, the customer is responsible for ensuring that it has the necessary rights, permissions, notices, consents or other lawful basis required to provide and use that material.

Holord will use such materials for the purposes of providing the requested project or service and for other purposes authorised by the customer or permitted by law.

AI and Interactive Experiences

Certain Holord products and services may incorporate AI-powered digital humans, conversational avatars, voice interaction, automated responses or other interactive technologies.

Depending on the configuration of a particular experience, information processed may include:

  • spoken questions or voice input;
  • text entered by users;
  • conversation content;
  • prompts and responses;
  • selected language or preferences;
  • session information;
  • technical and device information; and
  • other information voluntarily provided during an interaction.

Information may be processed by Holord and by authorised cloud, AI, infrastructure or technology providers where necessary to deliver the service.

The way personal data is handled may differ between customer projects. Where appropriate, additional project-specific notices, consent notices, contractual terms or data processing agreements may apply.

Users should avoid providing confidential, sensitive or unnecessary personal information to an AI-powered experience unless such information is specifically required for the intended service.

Information Collected Automatically

When you visit our website or use certain digital services, we may automatically collect technical and usage information such as:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • approximate geographic region derived from technical information;
  • referring website or source;
  • pages viewed;
  • date and time of access;
  • interaction with website features;
  • advertising or campaign interaction information;
  • cookie or similar identifiers; and
  • diagnostic and performance information.

We use this information to operate our website, understand usage, maintain security, measure performance and improve our services.

How We Collect Information

We may collect personal data:

  • directly from you;
  • through our website;
  • through enquiry, quotation and contact forms;
  • through email, telephone or messaging communications;
  • when you purchase or rent our products or services;
  • when you request technical support;
  • when you interact with a Holord digital or AI-powered experience;
  • through cookies and similar technologies;
  • from an organisation you represent;
  • from event organisers, agencies, distributors or business partners where appropriate;
  • from service providers acting on our behalf; and

from legitimate publicly available business sources where permitted by law.

How We Use Personal Data

We may use personal data where reasonably necessary to operate our business and provide our products and services.

Providing Products and Services

We may use personal data to:

  • respond to enquiries;
  • prepare quotations and proposals;
  • process orders;
  • provide equipment sales and rentals;
  • manage customer projects;
  • create customised holographic and digital content;
  • provide AI-powered or interactive services;
  • arrange deliveries and collections;
  • coordinate installations and events;
  • provide technical support;
  • provide software or cloud functionality; and
  • manage warranties and after-sales services.

Managing Our Business Relationships

We may use information to:

  • communicate with customers, suppliers and business partners;
  • administer contracts and projects;
  • issue and process invoices and payments;
  • maintain customer and transaction records;
  • coordinate logistics;
  • manage suppliers and project partners;
  • respond to requests and complaints; and
  • provide important information concerning products or services.

Improving and Protecting Our Services

We may use information to:

  • analyse website and service performance;
  • understand how our products and services are used;
  • improve functionality and user experience;
  • diagnose technical issues;
  • protect our systems and services;
  • detect or prevent fraud, misuse or unauthorised access; and
  • develop and improve our technologies and business operations.

Marketing and Business Development

Where permitted by applicable law, we may use business contact information and website interaction information to:

  • provide information about Holord products and services;
  • respond to or follow up on previous enquiries;
  • send relevant company, product or service updates;
  • measure the effectiveness of our marketing activities;
  • understand the source of enquiries and website conversions;
  • invite customers or contacts to demonstrations, exhibitions or events; and
  • conduct legitimate business development activities.

You may opt out of promotional email communications at any time.

Legal and Regulatory Purposes

We may process personal data where necessary to:

  • comply with applicable laws and regulations;
  • respond to lawful requests from courts or authorities;
  • establish, exercise or defend legal claims;
  • protect Holord, our customers, users or third parties;
  • enforce contractual rights; and
  • satisfy accounting, tax, audit and corporate governance obligations.

Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing, including under the EU General Data Protection Regulation (“GDPR”) or UK GDPR, we may rely on one or more of the following:

Contract

Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legitimate Interests

Where processing is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

Our legitimate interests may include:

  • responding to business enquiries;
  • managing customer and supplier relationships;
  • business development;
  • improving our products and services;
  • website analytics;
  • security;
  • fraud prevention; and
  • managing our business operations.

Consent

Where you have consented to a specific use of your personal data.

Where processing is based on consent, you may withdraw your consent at any time.

Legal Obligation

Where processing is necessary for us to comply with a legal obligation.

Cookies and Similar Technologies

Holord uses cookies and similar technologies to operate our website, understand website usage, improve performance, measure marketing effectiveness and understand how visitors interact with Holord after seeing or engaging with our marketing.

These technologies may include cookies, tags, scripts and similar identifiers.

They may be used for purposes including:

Essential Functions

To support website functionality, security, network management and other features necessary for the website to operate.

Analytics and Performance

To understand website traffic, usage patterns and performance and to help us improve our website and services.

Advertising and Conversion Measurement

To understand the effectiveness of our advertising and marketing activities, attribute website visits or enquiries to marketing campaigns and measure conversions.

Depending on the technology used, information processed may include IP addresses, device information, browser information, cookie identifiers, website activity and advertising interactions.

You may manage cookies using available website controls and your browser settings.

Certain jurisdictions require consent before particular non-essential cookies or similar technologies are used. We aim to operate these technologies in accordance with applicable requirements and provide appropriate choices where required.

How We Share Personal Data

Holord does not sell personal data for monetary consideration.

We may share personal data with trusted third parties where reasonably necessary to provide our services, operate our business or comply with legal obligations.

These may include providers supporting:

  • website hosting and infrastructure;
  • cloud computing;
  • AI and digital services;
  • email and communications;
  • analytics;
  • advertising and conversion measurement;
  • customer relationship management;
  • payment and banking services;
  • logistics and delivery;
  • equipment installation;
  • event operations;
  • customer and technical support;
  • cybersecurity;
  • content production;
  • professional services; and
  • other technology or operational services.

We may also share information with:

Project Partners

For international projects, we may work with logistics providers, local technicians, installers, production companies, event contractors and other authorised partners required to deliver the relevant project.

Professional Advisers

We may disclose information to accountants, auditors, lawyers, insurers, financial institutions and other professional advisers where reasonably necessary.

Government and Regulatory Authorities

We may disclose information where required or permitted by applicable law or where reasonably necessary to respond to a valid legal or regulatory request.

Corporate Transactions

If Holord is involved in an acquisition, merger, financing, restructuring, investment, sale of assets or other corporate transaction, relevant information may be disclosed as part of that transaction subject to appropriate confidentiality and legal safeguards.

We expect service providers handling personal data on our behalf to protect such information and to process it in accordance with applicable contractual and legal requirements.

International Data Transfers

Holord is headquartered in Singapore and operates internationally.

Our customers, projects, service providers, technology providers and business partners may be located in different countries. As a result, personal data may be processed in Singapore or transferred to, stored in or accessed from other countries.

Where applicable data protection law restricts international transfers, we take appropriate measures designed to ensure that personal data receives an appropriate level of protection.

Depending on the circumstances, these safeguards may include:

  • contractual data protection obligations;
  • recognised standard contractual clauses;
  • approved international transfer mechanisms;
  • adequacy decisions;
  • technical and organisational safeguards; and
  • other measures permitted under applicable law.

Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected or for another lawful purpose.

The appropriate retention period depends on factors such as:

  • the type of information;
  • the nature and duration of our relationship with you;
  • project and contractual requirements;
  • warranty and support requirements;
  • accounting and tax requirements;
  • legal or regulatory obligations;
  • potential disputes or legal claims; and
  • legitimate business requirements.

When personal data is no longer reasonably required, we will take appropriate steps to delete, anonymise or securely dispose of it.

Data Security

Holord uses reasonable administrative, organisational and technical measures designed to protect personal data against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • unauthorised disclosure; and
  • destruction

Access to personal data is limited according to business requirements, and personnel and service providers handling personal data are expected to protect its confidentiality.

However, no internet transmission, electronic system or data storage technology can be guaranteed to be completely secure.

Your Privacy Rights

Depending on your location and applicable law, you may have rights in relation to your personal data, including the right to:

  • request access to personal data we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of eligible personal data;
  • request restriction of certain processing;
  • object to certain processing;
  • withdraw consent where processing is based on consent;
  • request portability of certain personal data;
  • opt out of certain marketing communications;
  • request information about how your personal data is used or disclosed; and
  • lodge a complaint with an applicable data protection authority.

These rights may be subject to legal conditions, exemptions and limitations.

To protect personal data, we may need to verify your identity before responding to certain requests.

Singapore Privacy Rights

Holord is headquartered in Singapore and processes personal data in accordance with applicable requirements of Singapore’s Personal Data Protection Act 2012 (“PDPA”).

Where applicable, individuals may request access to or correction of personal data held by Holord and may withdraw consent in accordance with applicable law.

Questions, requests or complaints regarding personal data may be submitted to our Data Protection Contact using the details provided below.

European Economic Area and United Kingdom

Where the GDPR or UK GDPR applies, individuals may have rights including:

  • access;
  • rectification;
  • erasure;
  • restriction of processing;
  • data portability;
  • objection to certain processing; and
  • withdrawal of consent.

Where we rely on legitimate interests, you may have the right to object to processing depending on the circumstances.

You may also have the right to lodge a complaint with the data protection authority responsible for your country or region.

Where personal data subject to European or UK data protection requirements is transferred internationally, we use an appropriate lawful transfer mechanism where required.

California Privacy

If and to the extent California privacy laws apply to Holord’s processing of your personal information, California residents may have rights including the right to:

  • know the categories of personal information we collect, use and disclose;
  • request access to eligible personal information;
  • request deletion of eligible personal information;
  • request correction of inaccurate personal information;
  • opt out of certain sales or sharing of personal information where applicable;
  • limit certain uses of sensitive personal information where applicable; and
  • exercise applicable privacy rights without unlawful discrimination.

Holord does not sell personal information for monetary consideration.

We use certain advertising, analytics and conversion measurement technologies. Depending on how a particular technology operates, some transfers of identifiers or website activity may be considered “sharing” under applicable California privacy law even where no money is exchanged.

Where California law requires an opt-out mechanism or recognition of an applicable legally recognised preference signal, we will address such requests in accordance with applicable requirements.

Marketing Communications

You may unsubscribe from promotional Holord email communications at any time by following an unsubscribe option included in the communication or contacting us.

If you opt out of promotional communications, we may still contact you where necessary in relation to:

  • an enquiry;
  • an existing project;
  • an order or rental;
  • delivery or installation;
  • an invoice or payment;
  • warranty or technical support;
  • security;
  • contractual matters; or
  • other non-marketing business communications.

Customer-Controlled Holord Experiences

Holord products may be deployed by customers at exhibitions, events, offices, educational institutions, retail environments, public venues or other locations.

In some cases, the customer operating the Holord experience determines what information is collected and how it is used.

Where that occurs, the customer may be the organisation responsible for the relevant processing, and Holord may process information on the customer’s behalf.

Users should review any privacy notice provided by the organisation operating the relevant experience where applicable.

Third-Party Websites and Services

Our website or services may contain links to, integrations with or content from websites, platforms or services operated by third parties.

The privacy practices of independent third parties are governed by their own policies.

Holord is not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review the applicable privacy information before providing personal data to a third party.

Children’s Privacy

Holord’s website and business services are primarily intended for businesses, organisations and professional users and are not directed to children.

We do not knowingly collect personal data from children where parental or guardian consent is legally required without obtaining the appropriate authorisation.

If you believe that personal data relating to a child has been provided to Holord inappropriately, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • our products and services;
  • technology;
  • business operations;
  • service providers; or
  • legal and regulatory requirements.

The current version will be published on this page together with the date it was last updated.

Where required by applicable law, we may provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have a concern about how Holord handles personal data, please contact:

Data Protection Contact
HOLORD PTE. LTD.
33 Ubi Avenue 3, #08-42
Vertex
Singapore 408868

Email: admin@holord.com

Website: holord.com

We will review privacy requests and respond in accordance with applicable data protection requirements.